French media regulator the CSA has ordered public broadcaster France Télévisions to make its channels available to internet TV provider Playmédia’s Play.tv service with minimum delay following a request by the latter to force the broadcaster to engage with it.The CSA said that Playmedia’s services were not incompatible with France Télévisions’ public service mission and that the fact that the broadcaster did not hold all the rights necessary for the distribution of its programmes on the open internet did not allow it to avoid its obligation to make its channels available to third-party service providers. It said it was up to France Télévisions to obtain the necessary rights to meet its obligations and called on the broadcaster not to oppose the distribution of its services by Playmédia.The move is the latest development in a long-running dispute between Playmédia and France Télévisions, which has consistently refused to make its channels available to the service and has in the past denied that the CSA has any authority to intervene where this would violate its agreements with rightsholders. However France Télévisions’ services are available via other online platforms, such as that of Orange.
Ryan AfsharVideo advertising platform Videology has appointed former Time and Telefonica Digital executive Ryan Afshar as its new vice-president and media director.Afshar will be tasked with leading business development in Europe and driving continued growth and use of Videology’s technology in the region.Reporting to John Tigg, Videology’s senior vice-president of strategic partnerships in EMEA, Afshar will be based in London at Videology’s EMEA headquarters.“Videology develops industry-leading solutions to empower the continued convergence of TV and video, and I’m very grateful to be given the opportunity to contribute to a company that is helping to address this seismic change in the ad industry,” said Afshar.He previously worked to develop digital businesses in a number of roles with the likes of Time and Telefonica Digital. More recently, he worked as director and co-founder of Affable Digital, working with start-ups and tech companies to help them develop monetisation and revenue strategies.
Yuliana SlashchevaRussian broadcaster CTC Media has teamed up with audience measurement specialist TNS Russia and technology provider Vi to offer advertising space based on measurement of audiences across both linear and digital domains.The new ratings tool – known as Big TV – will measure the non-linear viewership of all the Federal – nationally available – Russian channels that are currently measured by TNS Russia’s audience panel, but CTC Media said it would be the first to use the data provided to offer a new advertising product.Vi will use its ViMB ad sales system as the technology platform to sell advertising based on Big TV ratings.“We embarked on the strategy to build a content holding two and a half years ago. Today our products are everywhere our viewers are, including web, mobile, and Smart TV. CTC projects consistently have strong digital audience. Today the viewership of certain CTC projects on new platforms is comparable to their on-air viewership. Now our partners and advertisers will be able to understand the real audiences of CTC projects, and later of our other channels as well,” said Yuliana Slashcheva, CEO of CTC Media.Ksenia Achkasova, TV Audience Research Director, TNS Russia, said: “The technology landscape is changing, and so is the measurement methodology to ensure they fully match. The new measurement technology offers a more accurate evaluation of content audience regardless of particular screen, time or place of its consumption.”