Euro-zone equities drive down returns for Portuguese pension funds

first_imgThe average investment return for occupational pension funds in Portugal over calendar year 2014 was 1.6%, according to figures compiled by Towers Watson.In calendar 2013, returns had been 5.9% and the year before, 6.3%.The highest individual return was 18% and the lowest -10.1%, while the median return was 4.2%.The figures were taken from a sample of 150 pension funds with aggregate assets of €11.8bn, about 90% of the local market. Averages were calculated using market value weightings.Gaudêncio Guedes,
 senior investment analyst at Towers Watson, said: “Thelow weighted average return reflects the poor performance of the biggest pension funds in the market.”Guedes ascribed the poor performance partly to over-exposure to the euro-zone within the equity allocation.He said: “Portuguese pension funds are mainly concentrated in the euro-zone market, both in equities and euro-zone core and national sovereign debt.“Euro-zone equities performed poorly over 2014, while euro-zone sovereign bonds beat all the forecasts, mainly in the peripheral countries.”At 31 December 2014, euro-zone fixed income stood at 36% of portfolios, down from 40% on 31 August 2013 – the last time the survey was carried out – while 1% was in international fixed income.Portuguese equities made up 7% of portfolios, with euro-zone equities (excluding Portugal) at 8%, and a further 8% in global equities, similar to the allocations in 2013.However, another factor affecting performance was the large allocation to real estate (direct 11%, indirect 6%) and to cash (19%).The comparative figures for 2013 were 14% in direct real estate, 7% in indirect real estate and 12% in cash.Guedes said: “Most, if not all, of the direct real estate consists of owning physical assets – buildings – within Portugal.“Cash holdings are also largely in euros, and both these asset classes have performed poorly compared with global markets.”He added: “Both in 2014 and 2013, we can identify a trend showing a preference by managers to have significant amounts of these two asset classes in their portfolio, dragging down returns.”last_img read more

Smack children but not with implements (US)

first_imgm.News24.com 2 October 2014Nearly seven in 10 Americans believe spanking a child is acceptable at home and a majority say corporal punishment is tolerable provided it does not involve implements such as the one a National Football League star used on his son, a Reuters/Ipsos poll found. The findings help explain where Americans stand on corporal punishment after the indictment on child abuse charges of Adrian Peterson, a top NFL running back, in a case that sparked a contentious public debate over what is acceptable. The 29-year-old Minnesota Viking allegedly left bruises and wounds on his 4-year-old son while disciplining him with the whippy end of a tree branch, called a switch, an act that Peterson has publicly admitted to. The online survey of 3,637 adults found that about 68 percent approved of spanking at home, and that figure varied little between race and income groups…A majority of respondents, about 60 percent, said corporal punishment was acceptable if it doesn’t leave a physical mark, about the same number who said it should be allowed if it doesn’t involve an implement such as a belt, cane or paddle..The survey supports the belief that corporal punishment is employed less these days in the United States than decades ago. Three in four respondents said they had received corporal punishment as a child, more whites than minorities, and whites with children at home were slightly more likely to say they had carried out corporal punishment than were minorities. More older respondents reported receiving corporal punishment than did younger adults.http://m.news24.com/health24/Parenting/Child/US-Smack-children-but-not-with-implements-20141002last_img read more

PM Skerrit concerned about high level of absenteeism and delinquency

first_imgPrime Minister of Dominica Roosevelt Skerrit.Prime Minister Roosevelt Skerrit has expressed concern about the high delinquency and absenteeism rate which employers are faced with on the island.The Prime Minister told a press conference on Wednesday that this is a matter of “grave concern” particularly at a time when calls are being made for the government to create employment opportunities.Mr. Skerrit noted that while other countries have recorded significant job loss rates, Dominicans should make every effort to ensure that they are diligent at work and earn a “fair day’s pay for a fair day’s work”.The Prime Minister made particular reference to one business establishment which recorded a 36% rate of absenteeism on Saturday 28th January, 2012 which coincidentally was the Carnival 2012 Opening Parade.Mr. Skerrit explained that he received information from Clear Harbor on Tuesday indicating that the business is being affected by consistent absenteeism and delinquency and may have to reduce staff.“Just to give you a very frightening fact; on the opening of Carnival which was on Saturday past the Clear Harbor informed me that they recorded a 36 percent rate of delinquent or absenteeism on that day, 36 percent. The operation is such that the contracting party in the United States has the ability to monitor the operations throughout the day and they do so every fifteen minutes so they were able to capture that high level of delinquency and are now saying to Clear Harbor they will have to cut back on the volume of contracted work given to them and one can understand the consequential implications of that decision.”According to the Prime Minister, another matter which is of greater concern is “medical practitioners in this country who are providing these people with medical certificates”.He noted that this is also an area of concern in the public sector where many key governmental departments record high levels of absenteeism from work as a result of illness.“We have a similar concern with the public service where I see information; and in key government departments and divisions, where people are out of work for no reason. If you’re sick you cannot be driving your private bus or be in your garden or be in your shop or liming the streets of Dominica or be in St. Martin liming with your girlfriend or boyfriend and report that you are sick.”The Prime Minister said this must be addressed from a national standpoint as the government is “trying to create jobs so that we can have an increase in the standard of living” and therefore citizens should reflect upon their individual responsibilities. Mr. Skerrit further stated he is worried that “we are creating problems for ourselves” and employees should not only speak about their rights but also their responsibilities. According to the Prime Minister employees should hold their jobs “as tight as possible”.He also lamented on the high delinquent loans at the Agricultural Industrial and Development (AID) Bank, where several people do not make repayment to their loans.“A similar fashion is at the AID Bank. People go to the Aid Bank they contract a loan of X millions of dollars, they use the X millions of dollars and never turn back to say ‘how much do I owe you?’ How do we have the revolving facility if those who receive money and benefitted from the money are not prepared to pay back?”Mr. Skerrit concluded that “we have a country to build” and believes that there is “too much negative energy in the country” where it appears that negative things are glorified but it is a serious challenge which he is hopeful will be addressed by the population.Dominica Vibes News Share Sharing is caring! 59 Views   4 comments Tweetcenter_img Share LocalNews PM Skerrit concerned about high level of absenteeism and delinquency by: – February 1, 2012 Sharelast_img read more

Bahrs is quickest in Quad City’s fair special

first_imgBy Anthony Sandoval EAST MOLINE, Ill. (June 18) – Jason Bahrs knew he had the car to win at Quad City Speedway’s Open Wheel Onslaught on Wednesday night.He just had to wait for the right time to use it.

Bahrs started fourth in the Rock Island County Fair special for IMCA Xtreme Motor Sports Modifieds and squeezed his way into second behind Milo Veloz Jr. by lap two and bided his time as the two gradually caught up with the back of the pack. 

On the ninth circuit, Veloz became trapped behind a lapped car, allowing Bahrs to scoot by on the outside. Bahrs led the final 21 laps en route to his career first fair race win and a spot on the ballot for the 2014 Fast Shafts All-Star Invitational.

”He has the capability to win a race even if he doesn’t have the best race car,” Bahrs said of Veloz. “He’s a challenge anytime we’re at the race track.”

 I was seeing where he was going to run and trying to figure out what it was going to take to get around him,” he added. “I showed him the nose and saw where he moved. Once I decided what was going to work out, I was able to get around him A three-time winner of the fair week special, Veloz ended in the runner-up spot. Greg Durbin, Terry Rentfro and Troy Cordes completed the top five. Feature results – 1. Jason Bahrs; 2. Milo Veloz Jr.; 3. Greg Durbin; 4. Terry Rentfro; 5. Troy Cordes; 6. Brandon Durbin; 7. Jeff Joldersma; 8. Chris Lawrence; 9. Matt Werner; 10. Rob Henry; 11. Joe Jones; 12. Eric Barnes; 13. Brian Bushong; 14. Josh Starr; 15. Kevin Goben; 16. Todd Dykema; 17. Justin Veloz; 18. Nathan Hall; 19. R.J. Gonzales; 20. Leland Bushong.last_img read more

17-year-old arrested for shooting customer in face at Tropical Smoothie Cafe

first_imgFort Pierce police have arrested a 17-year-old boy who allegedly shot a customer in the face at a Tropical Smoothie Cafe after the victim was complaining over the slow service.According to police, the 39-year-old victim was at the cafe on Sunday afternoon and he was complaining about the wait time for his food inside the restaurant.The gunman then “coincidentally” entered the restaurant and “confronted the agitated customer,” shooting him in the face, according to a news release from police.Investigators said the shooting was a coincidence and was unrelated to the customer complaining.Police arrested the 17-year-old suspect late Monday night and questioned him at police headquarters. He was later taken into custody and transported to the Juvenile Detention Center.Police said the teen is facing a charge of attempted murder.The victim was upgraded to good condition at the hospital on Monday and is expected to recover.last_img read more

High school girls find empowerment through wrestling

first_img Latest posts by Mike Mandell (see all) Mike MandellMike Mandell is the sports editor at The Ellsworth American and Mount Desert Islander. He began working for The American in August 2016. You can reach him via email at mmandell@ellsworthamerican.com. MPA approves golf, XC, field hockey, soccer; football, volleyball moved to spring – September 10, 2020 BELFAST — Hannah Workman walks out to a wrestling mat in an upstairs room at Belfast Area High School. There isn’t much space, but the room is packed with fans, and the stage is hers.Workman is one of roughly 40 participants at the state’s girls’ wrestling championships, but as her opponent trots out to the center of the mat, there’s something noticeably different between them. While her opponent puts on headgear, Workman is tying hers back into in a bun.Hannah Workman wrestles an opponent at the state’s high school girls’ wrestling championships Feb. 25 in Belfast. Workman, a junior at Lincoln Academy in Newcastle, has been one of the state’s top female wrestlers in the 126- and 132-pound divisions over the past few years. ELLSWORTH AMERICAN PHOTO BY MIKE MANDELL“I like to wrestle without [the headgear] when I can,” she said. “Even when I put my hair back like that, when I have headgear on, it bunches up and gets in the way. It just doesn’t feel right.”As it turns out, she doesn’t need it. Less than 30 seconds into the second period of the bout, Workman, a junior at Lincoln Academy in Newcastle, pins her opponent to the mat to earn the win. After the referee raises his arms to signal Workman as the winner, the two wrap arms as they walk off the mat.This is placeholder textThis is placeholder textWhen they aren’t wrestling, the wrestlers here are talking endlessly with one another. As girls in a sport dominated by boys, they have a special bond, and in wrestling, which gives them endless opportunities to compete, they feel they have a lot to prove.“I could’ve done any sport I wanted, but wrestling is just so empowering,” Workman said. “It’s one of those things boys don’t think we’re able to do, but we’re able to go out there and do it just like they can.”Girls have been wrestling in Maine for years, but girls-only tournaments at the high school level are somewhat new. Although the first girls’ state championship tournament was held in 2008, the event was altered to include girls from all over New England after the 2010 tournament. The tournament was brought back in 2015 and briefly went back to a regional tournament before becoming a state-level competition again this year.USA Wrestling has organized the tournament in recent years because the Maine Principals’ Association has yet to make girls’ wrestling an official sport the state level. Joey Schreiber, who coaches the Maine Trappers all-girl wrestling team, wants to see that change relatively soon.“We’d love to see it become something that’s sanctioned by the state,” Schreiber said. “USA Wrestling does a terrific job, but to get the chance to become an MPA sport would just mean so much to these girls. They’d get a chance to compete for their own championships.”If approved, a girls’ wrestling tournament under MPA supervision would likely resemble its current format under USA Wrestling. Wrestlers of both sexes would compete under one umbrella throughout the season, and the girls’ championships would be held sometime after the conclusion of the regional and state tournaments in late February or early March.Bucksport’s Emma Freeman (right) takes on an Oak Hill wrestler at the girls’ wrestling championships. ELLSWORTH AMERICAN PHOTO BY MIKE MANDELLYet there are many girls around the state who are already beating boys in the current format. One of them is Oak Hill’s Zoe Buteau, who finished second in the 126-pound weight class at the Mid-State League championships in Dixfield on Feb. 4 and third at the Class B South championships in Wells on Feb. 11.A two-time girls’ All-American, Buteau has traveled as far as Maryland and North Dakota for tournaments. Schreiber said she’s been one of the best and most consistent wrestlers Maine Trappers has had in recent years, during which she has dominated both boys and girls in the 120- and 126-pound weight classes.“Her skills and intellect are hard to match,” Schreiber said. “There aren’t a lot of wrestlers out there — boys or girls — who can go out and do the things she can do.”Buteau said there are numerous advantages and disadvantages when wrestling against both sexes. Both are emotional; she hates losing to girls, but when it comes to winning, it’s a different story.“I definitely like wrestling girls better, but there’s no doubt that beating boys is better,” she said. “When you go up against a boy who’s your size, they’re going to be stronger, but the biggest advantage we have as girls is that we’re more flexible. That helps us out a lot, and it will also even things out sometimes.”Above the torso, there’s another major bodily difference — one that can often change the fundamentals of wrestling matches when boys and girls compete against one another.“Boys don’t know where to put their hands,” Workman said. “It’s a difference that some people don’t always think about. It can be awkward, but it sometimes happens where it can help us in terms of positioning.”At the girls’ state championships, teams and individuals accrue points just as they do in every other tournament — six points for a pin, five for a technical fall, four for a major decision and three for a regular decision. In this tournament, though, girls as young as sixth grade compete. Bucksport’s eight contestants are the most of any team, and most of the Golden Bucks here are still in middle school.There are also female wrestlers here who are no longer among the high school ranks. Michaela Sprague, who graduated from Erskine Academy last year, is back as a referee for some of the matches. Sprague is now a freshman on Husson University’s women’s club team, a one-athlete team that consists solely of herself.“Girls are badasses, and that’s what you need to be if you want to do this sport and succeed,” said Sprague, who finished third in the 116-pound weight class at the NCWA women’s national championships Friday in Ottawa, Ontario. “Wrestling is growing for girls, but it’s not there yet. You have to be ready to beat guys, and guys definitely have a biological advantage. That’s just the way it is.”Participants pose for a picture prior to the tournament. Approximately 40 wrestlers from all over the state came to Belfast for the event. DAN ORMSBY PHOTOBecause it’s rare for high school teams to have more than one female team member, the vast majority of female wrestlers are in much different positions than their teammates. They enjoy the opportunity to wrestle and beat their male counterparts, but being in such a position isn’t always enviable.“You have to be strong because when it’s all guys, they aren’t going to be able understand what you’re going through,” Sprague said. “They’ll for sure support you and the best teammates they can be, but it’s just not the same because you’re fighting a different battle.”They hear the criticisms, too. Some get crazy looks when they tell people they’re wrestlers. Others have been told to “pick another sport” if they don’t like how they’re treated. Such unfortunate attitudes have existed for a while, but they won’t keep Maine’s top female wrestlers away from the mat.“If I wanted to do another sport, I would’ve done another sport,” Buteau said. “Wrestling is what I love to do. Nobody can stop me from doing it.” Latest Postscenter_img Ellsworth runners compete in virtual Boston Marathon – September 16, 2020 Hospice volunteers help families navigate grief and find hope – September 12, 2020 Biolast_img read more

Men’s track runs for historic 7-peat

first_imgThis weekend the Wisconsin men’s track and field team will try to add to the impressive legacy that head coach Ed Nuttycombe has built. Under Nuttycombe, the cardinal and white have won six straight Big Ten indoor championships as well as the past three Big Ten outdoor track titles. This weekend they are hoping to add a seventh-straight indoor title to their résumé when they head to Bloomington, Ind. for the two-day event.”I think there’s probably three teams that have a chance to win it,” Nuttycombe said. “And we’re fortunate to be one of those. It’s on paper going to be very tough, and I know I say that every year, but it will be this year.”Nuttycombe expects Minnesota and Illinois to challenge his Badgers for the team title. Michigan, which features a number of strong athletes, could push all three teams.Speaking of the Wolverines, if the Badgers won this weekend, they would tie the maize and blue as the only programs to win indoor titles seven consecutive years. Michigan accomplished it from 1934-1940.This title, should the Badgers win, would also tie Nuttycombe for the all-time record of conference championships by a coach. Nuttycombe says he hasn’t really thought of it, except the fact that it shows how long he has coached.”It’s saying I’m old,” Nuttycombe said. “It’s saying I’ve been here a long time. Yeah, that’s quite an honor to be in that position.”With the caliber of runners Nuttycombe and Wisconsin have on their side, there is a good chance he will tie that record this weekend. Demi Omole (60 m.), Chris Solinsky (3,000m) and Joe Detmer (heptathlon) all head into the conference meet as the favorites in their respective events. Additionally, five other athletes are slated to finish in the top three. However, the lack of depth behind these eight runners concerns Nuttycombe.”We’ve got some great athletes up front,” Nuttycombe said. “But we’re not quite as deep across the broad spectrum of events as we’ve been in the past. It’s a little scary, because at the conference level, it’s not about being able to score well in some events, but being able to score something in the vast majority of events.”And so just a little bit of lack of depth this year concerns us.”While the men’s team is riding high, the Wisconsin women’s track and field team heads into this weekend’s Big Ten Conference indoor championships crippled, as four top athletes are out with injuries. Even so, head coach Jim Stintzi still has hopes his team can better their fifth place finish from last year. “We’re excited about heading into the Big Ten championships this weekend,” Stintzi said. “We are heading into the meet a little understaffed. But with that said, we’ve come quite a ways even since last year with the rest of the team. I think we’re making some progress, but we definitely have some big shoes to fill or a big road ahead of us this weekend, so we’ll see how it goes.”Blair Luethmers (pole vault) and Michelle Bellford (sprints, jumps) will both miss the meet with stress fractures. Katrina Rundhaug (distance) has a tendon injury stemming from cross country, and Lindsay Biel (hurdles, high jump) stepped off the track in a race earlier this season and broke her foot.Those four losses, along with those who graduated from last year’s team, have left some big shoes to fill for the Badgers. But Stintzi is trying to stay on the positive side.”Going into the season, we lost a lot of points from our team last year, and then you lose these people,” Stinzi said. “We thought we would be in the hunt for the top five for sure, and as I look at our team now, if we’d had those people back, I’d say we’d have a pretty good team. “Honestly, I’m not sure where we’ll end up. I don’t know what is realistic.”Even with four top women out, there are still some big guns hoping to do well this weekend. The leader of that pack will be pentathlete Melissa Talbot, who currently holds the second best Big Ten indoor score in the event. Stintzi is hoping her performance in this five-event competition, as well as her performance in the 200 meter run, can set the tone for the weekend.”It’s a difficult thing (training for so many events),” Stintzi said. “And it’s a difficult thing to do well and to stay healthy and then to be sharp for all those areas. … That’s what we really try to do with Melissa, keep her healthy, not go crazy with her, keep her fresh. And I think she’ll do really well this weekend.”As far as the rest of the team goes, there are a few others looking to set their own marks. Sophomore Jenny Soceka has the third-best mark for the pole vault in the Big Ten, and has already qualified for nationals. Elsewhere, ‘A Havahla Haynes has the fourth-best time in the 3,000 meters. So despite the crippling injuries to Stintzi’s squad, other competitors have stepped up. This weekend should be no different. “A couple of these things happened before the season started, and then a couple just freak things happened. You have to kind of roll with it. I think that if we go into this meet with a positive outlook and we score the points we can score, I think we’ll be all right.”last_img read more

Wisconsin head coach earns 300th victory

first_imgWisconsin volleyball currently boasts a 300-132 record since head coach Pete Waite took over in 1999. Under his reign, the Badgers have made nine NCAA tournament appearances, two Sweet 16 appearances and have reached the national championship once in 2000. Before coming to the Badgers, Waite lead Northern Illinois to a 266-102 record in 11 seasons with the team.[/media-credit]While a weekend full of easy victories in the Southern Georgia Invitational Tournament doesn’t say much about UW’s preparedness for the fast-approaching Big Ten season, the results speak volumes to the program that head coach Pete Waite has established in his 14 years at Wisconsin.After a fourth straight win in their final game of the tournament, Waite earned his 300th career win as Wisconsin head coach. Waite now has a career record of 300-132 at Wisconsin, while his overall coaching record is 566-234 in 25 years as a head coach.Waite is the winningest coach in Wisconsin volleyball history. His .694 winning percentage while at Wisconsin also earns him the top spot in UW record books. Waite is also the only Wisconsin coach to have earned over 100 wins in Big Ten play.“It means a lot,” Waite said of his 300th win. “A lot of work goes into every match, win or lose. So when you get the wins you really have to savor them. “You think about every player, every manager, every Fieldhouse maintenance person, the bus drivers, everything that has gone into making things work. There are so many people behind the scenes that go into each win. I really, truly do appreciate the work they do.”Wisconsin has won two Big Ten championships under Waite. Those titles came back-to-back in 2000 and 2001. Wisconsin also finished second in the Big Ten standings in 1999, 2002, 2005 and 2007. Waite’s career Big Ten record is 165-95, which puts his Big Ten winning percentage at a .635 clip.Wisconsin assistant coach Dan Pawlikowski said what Waite has accomplished is no small feat.“Three-hundred wins is a lot of wins,” Pawlikowski said. “It’s not just something that could happen over a couple seasons. It’s more than just a career; it’s dedicating a lifetime to something. It’s a milestone for sure.”Since Waite took over as coach in 1999, the Badgers have made nine NCAA appearances, and even reached the national championship match in 2000 when they finished the season ranked no. 2. UW has finished seasons ranked in the top eight nationally in both 2004 and 2005. Besides their championship appearance in 2000, Waite has also led Wisconsin to two separate sweet 16 appearances in 2001 and 2006.Over his 14 years coaching at Wisconsin, Waite has coached 10 All-Americans, 14 AVCA All-Region first-team selections, two Big Ten Players of the Year and 20 first-team All-Big Ten selections. Thirteen of his players have been named to the Big Ten All-Freshman team, with one being named Big Ten Freshman of the Year. Wisconsin has placed at least one player on the Big Ten All-Freshman team in 11 of the 12 years that the award has been given out, including two selections in both 2008 and 2011. Many of Waite’s players have also experienced success after playing for him in the college ranks. Thirteen players that Waite has coached have played professionally around the world.“He’s taught me how to be a better player and a smarter player,” senior Alexis Mitchell said of Waite. “I came into college pretty raw, I was just very athletic. I didn’t really know the faster paced game of volleyball. He’s just taught me trust myself, to trust my skills, to think about my game a lot more when I’m out there, which has made me a better player.”Mitchell added Waite’s influence goes beyond the game of volleyball itself.“Off the court, he’s helped me a lot learning about myself; learning who you are and what you’re capable of,” Mitchell said. “He’s taught me a lot about leadership, what it takes to be a leader and what it takes to maintain being a leader. Whether it’s school problems or family problems, he’s always had good advice.”Waite came to Wisconsin after a very successful tenure at Northern Illinois. When Waite left Northern Illinois, he left as the winningest coach in NIU’s history, going 266-102. While in his 11 seasons there, his team won 20 or more games in a season nine times. In his final three years at Northern Illinois, his teams were 81-19 and earned NCAA tournament bids all three of those seasons. His teams advanced to the second round of the NCAA tournament three out of the four times they were in the tournament. His teams won the conference championship six times while he was there and he earned Mid-American Conference Coach of the Year three times.While at UW, Waite has won awards as well. In both 2000 and 2001, Waite was voted Big Ten Coach of the Year as well as AVCA Mideast Regional Coach of the Year. He was also named Big Ten coach of the year in 2006.Despite winning 300 matches here at Wisconsin, Waite still has more goals.“Go for 400,” Waite said with a laugh. “We want to get to the tournament, and we want to get to the top half of the Big Ten. I think our program is heading in the right direction. We have a good group on the court this year, and I’m enjoying that a lot.”last_img read more

Better Collective Spotlight: Applying ‘In-House’ SEO excellence to Brazilian facing brand

first_img Submit Share StumbleUpon Share Better Collective cautious on quick recovery as COVID drags growth momentum August 25, 2020 Better Collective has been crowned Best In-House Team at the inaugural SEMrush Nordic Awards for the work between its in-house Organic Performance and Digital Intelligence teams on the optimisation of Brazilian facing website Sites de Apostas.The leading igaming affiliate, who this week reported Q1 revenues up 97 per cent, said that the award was proof that its growing stable of websites can reap the rewards of combining SEO with user experience (UX) research to improve site performance and conversion rates.Alexander Rehnborg, Organic Performance Team Lead at Better Collective, told SBC News that the award is also confirmation of the company’s “multidisciplinary” online marketing work.He went on to explain the importance of understanding the Brazilian search market, and how changes made have brought about a better experience for Sites de Apostas users.SBC: What did it mean to Better Collective to take home Best In-House Team at the recent SEMrush Nordic Search Awards 2019? And who did you beat to the prize?AR: The award was confirmation for us on being on the right track when it comes to collaborative and multidisciplinary online marketing work. We think that UX and conversion rate optimisation are a major part of doing modern SEO work. On SEO conferences, you often hear “Google cares about UX” and “if you nail the user journey, you can achieve top rankings” – but how many SEOs later actually get involved in UX studies or push conversion rate optimisation (CRO)?Simply put, the campaign that won us this award, and that beat Ekstremsportveko Home Grown to the prize, proves that CRO needs to be based on SEO research. This, and dedicated UX expertise, is needed to succeed with major CRO changes. SBC: Can you explain some of the key updates made to Sites de Apostas by the Organic Performance and Digital Intelligence team?AR: In the beginning, we had seen a massive increase of organic traffic growth (+250%), but the conversion rate for tips on the site remained below 2%, so we knew our betting tips weren’t delivering the optimal user journey. The most important update we then made was to make it mobile-first indexing ready. This essentially consisted of going from a separate mobile site to a single, responsive, website where content, design and links became identical between all devices.We also overhauled the layout and the content structure based on a market search analysis that we conducted. That is how we acquired a deeper understanding of the Brazilian search market, and what punters there are expecting of a betting tips website.SBC: How does this translate to a better customer experience and overall site performance, specifically on Sites de Apostas?AR: It didn’t at first. After the implementation, we actually witnessed negative results. People didn’t understand where to click, and which odds marked the actual betting tips. This is when we brought in our UX specialists at Digital Intelligence, who continued to refine the layout, based on both heatmaps and our own SEO research. The second time around, we instantly saw that we had finally improved the user journey; heatmaps showed people clicking on the right content elements, organic sessions increased by 45%, conversion rate went up by 62%, and we even saw a moderate ranking increase. Since then, we have continued to refine the layout even more, seeing further positive results on the conversion side. Alberto Alfieri: Leading the way for Gamingtec’s B2C growth August 25, 2020 Sweden: Soft2Bet CEO Chaikin on prospering in igaming’s brave new world August 18, 2020 Related Articleslast_img read more

Lenovo Legion announced as major sponsor for Rainbow Six: Siege esports

first_imgUbisoft has announced that Lenovo Legion will be the official PC and monitor sponsor for Rainbow Six: Siege esports. This year-long partnership will extend the duration of the Pro League, from spring 2018 through spring 2019 across North America, EMEA, Asia Pacific and Latin America. The announcement states that  the partnership will include: “co-branding and promotion as well as giveaway contests and unique in-game Lenovo Legion charm that can be unlocked through an in-game challenge.” This sponsorship comes in an addition to the deal Ubisoft announced in February to make HyperX the official headset sponsor for Rainbow Six: Siege esports.Senior Vice President and General Manager of Lenovo’s Consumer PCs and Smart Devices Jeff Meredith said: “Forming partnerships is an important part of Lenovo’s gaming strategy. With Ubisoft, we share a deep commitment to supporting the professional esports community and gaming fanbase. Combining Lenovo’s consumer technology expertise with Ubisoft’s competitive and immersive content was a natural fit to offer gaming enthusiasts a best-in-class gaming and viewing experience.”Ubisoft EMEA Senior Vice President of Sales and Marketing Geoffroy Sardin adds: “The signing of this key partnership with Lenovo Legion is a clear signal that the Tom Clancy’s Rainbow Six Pro League is reaching maturity, now attracting major partners while continuously growing. We cannot wait to unfold the extent of this partnership during our key events throughout the year, for instance at the Six Major Paris this August.”Lenovo and Ubisoft will have the first chance to showcase its partnership at the Season Seven Finals this weekend in Atlantic City, New Jersey. The finals will include two teams from Asia-Pacific, Europe, Latin America and North America to decide the best Rainbow Six: Siege team in the world and shell out a prize pool of $275,000.Esports Insider says: While Rainbow Six: Siege isn’t one of the top esports in the world, but it does have a dedicated community supporting it which makes this sponsorship announcement even sweeter. It’s obviously reached heights far enough to become appealing to major companies, like Lenovo.last_img read more