fine jewelry is now people love the product, but also the people in the business when the main choice of the small business industry, so many investors opened a jewelry store, hoping for a better development through this channel. But for the novice, in order to improve the sales of jewelry stores, need to master certain methods and techniques. Specifically how to do it? Let’s go and see it.
first, always pay attention to the latest information; now is the information society, various channels of information as long as you want, it can be found; the latest fashion magazine out what new accessories, now hit TV drama actress with what jewelry which you are going to understand, and can quickly we have put it in your container, together with the appropriate publicity, you still worry about shop no customers? Turnover can not do?
second, customer service service; we generally in the pre-sale, sale of attitude will be very good, if you give her for a long time do not buy it off, will scold behind the time; from the perspective of human nature is very normal, because your efforts are recognized and no return of her people, inevitably you are angry; but today in the business, you want to run a successful long-term jewelry store, it is necessary to overcome the weakness of human nature.
if the customer has to buy back the jewelry quality problems or do not want to change the love, the attitude to the time than to buy her attitude but also good, timely treatment so that customers are satisfied; because you do not just today, she is a business, look to the long-term, you want to let her into your long-term customers. The! Remember the 80/20 rule, 80% of your business is from the customer of the 20%, no customer repeat purchase, your jewelry store is difficult to maintain!
third, is to improve the turnover rate, we know that the general shopping jewelry shop usually just came to see, and did not intend to buy your jewelry; some people see their love jewelry will immediately buy, we called the "shopping; and most of them even see love jewelry also do not buy, because they feel no need, unless the price is really cheap, so now some ten yuan jewelry store business is very good, because the price most people can accept.
but our general ornaments are more than ten yuan, a few yuan, hundreds of dollars or even hundreds of yuan to our current consumption level, consumption concept, most people still difficult to accept (of more than hundred ornaments), especially the age slightly longer; then we really. The sell? Not everyone will use our products, so that the purchase of our jewelry customers have such a sense of superiority! Tell her why this product is worth 100 yuan or more?
remember, you sell to customers is not the jewelry itself, but jewelry can bring to the customer