Kerala Tourism has won another National Tourism Award in Responsible Tourism for its Wayanad project. With this, the tourism experts now feel the need of taking such initiatives beyond the level of sample or pilot project to turn each and every destination ‘socially, economically and environmentally responsible’.“It’s not an easy task to implement these norms which can ensure local community benefits and lesser impact on environment and natural resources. Even in Kumarakom, where more than 1500 houseboats operate, we can claim only a 50 percent adherence to environment norms adopted while implementing the RT project,” said Anilkumar A R, CEO of Great India Tourism Planners and Consultants (GITPAC), an agency which had prepared RT projects for Kumarakom, Wayanad, Kovalam and Thekkady for a launch in 2007.RT was implemented in Kumbalanghi and Bakel, making them also ‘better places for people to visit and live’. “Responsible tourism is an all-round solution for several issues that might crop up locally in a destination, as there would be new stakeholders including local bodies, villagers and other local organisations. It’s high time we implement RT in all the destinations across the state,” added E M Najeeb, President of the Confederation of Kerala Tourism Industry.